Leave Flying to the BirdsĪlthough flying had always a been dream for the human race, it wasn’t until two brothers paired their creativity with determination that it became a possibility. Creativity is so elemental to what we do that we have made it one of our CORE4 corporate values. As a growing software development firm and IT services provider, we at Rivera Group define creativity as the process of continuously challenging the way we solve problems, and like the great inventors, we believe in persistence, even in the face of ridicule and misunderstanding.
Throughout history, numerous inventors have been told that their “crazy ideas” would never work, and the ones who ignored the skeptics and combined persistence with their creativity are the ones who went on to build great things. Did you imagine an office building? Most people don’t usually think of creativity in business, but it is actually the starting point for innovation and progress.